I find black and white photographs really beautiful. I believe they capture the true essence of a moment, a place, a person, better than colour ever could. Of course, colour photography has its benefits, but imagining what colours a picture should be is a thousand times better. Without the colour, a picture is left naked and bare for you to judge yourself, without distraction, just to breathe in and appreciate its purity. And of course, this is Kid Cudi, so it's bloody awesome anyway.